Chick-Fil-A is adding to its breakfast menu for the first time since 2010. The latest addition to the fast food chain’s menu is called the Egg White Grill. It’s made with grilled chicken, egg whites, American cheese and an English muffin.
Healthy Fast Food Breakfast Trends
The company’s research found that breakfast has grown across the fast food industry by 60 percent in the last five years. So it makes sense that they’d want to add more options to the menu. Even if the new Egg White Grill doesn’t become the restaurant’s biggest seller, it still offers another option for a growing sector of the fast food industry.
And since more and more consumers are focusing on finding healthier options, even when it comes to fast food, an option with egg whites and grilled chicken can provide a unique alternative to all the fried chicken and biscuits normally found on the menu.
For other businesses, Chick-Fil-A’s updated breakfast menu demonstrates the importance of staying on top of changing trends. If your industry is experiencing changes like the increasing popularity of breakfast or healthy items, that’s something worth exploring.
Chick-Fil-A commissioned its own research to find out if expanding its breakfast menu was worth it. Are there trends or changes you’ve seen in your industry, no matter how small, that may signal it’s time for you to make a change in your products and services?
Chick-Fil-A Photo via Shutterstock
This article, "Chick Fil-A Shakes Up Breakfast — with this New Take on the Egg White Sandwich (Watch)" was first published on Small Business Trends
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