Google AdSense Now Has Responsive Ads That Morph to Screen Sizes

You probably already have a mobile presence for your small business, or are seriously considering it. No matter where you stand, Google AdSense now has responsive ads that adapt to the screen sizes of mobile devices automatically.

Update: Full-Width Responsive Ads in AdSense

With this automated process, it means your customers will get the best possible image size when they view your ads on mobile devices. The new features on AdSense will give your business the ability to dynamically control the properties of the screen and device it is being viewed on.

Having the right ad, placement and size on mobile platforms maximizes your mobile web earning potential. The Google AdSense Team discusses these points and best practices for mobile ads in the video below.

AdSense is part of the the huge search ad market promoted by Google (NASDAQ:GOOGL), and small businesses represent a big share of the customers using the platform. For companies of all sizes, mobile is making up an increasingly larger number of users, growing at a much faster rate than PCs when it comes to advertising.

On the company blog, Google explains, “Our experiments show that full-width responsive ads perform better on mobile devices in portrait mode. Previously Responsive ads fitted to standard sizes. The new launch will now automatically expand ads to the full-width of the user’s screen when their device is orientated vertically.”

Implementing Responsive Ads

All you have to do to deploy the new full-width responsive ads is create a responsive ad unit in your AdSense account. There are some technical considerations you should be aware of — such as whether your site uses third-party JavaScript.

You can get more information from the help center here.

Mobile for Small Business

With more people using their smartphones as their primary computing device, your small business has to be optimized for mobile. A fully integrated mobile website with commerce, app, and social media lets your customers see, purchase and engage with your company anytime and anywhere.

Image: Google

This article, "Google AdSense Now Has Responsive Ads That Morph to Screen Sizes" was first published on Small Business Trends